There is need to be dynamic and adapt fast changing Communication methods if effective and timely Communication for Government is to be realized.
This is according to the Permanent Secretary for Ministry of ICT and National Guidance, Dr. Aminah Zaweddde.
Dr. Zawedde made the remarks Wednesday 15th December, 2021 while officially opening a two-day retreat for Officers in charge of Communication and Information Dissemination function, in Ministries and Departments, at Uganda Insitiute of Information and Communications Technology in Nakawa division, in Kampala.
Dr. Zawedde observed in addition to traditional means of Communication like radios, televisions and newspapers, other forms like social media have to be effectively utilized in order to cater for youths and other categories of citizens that use these platforms as their sources of information.
The retreat is a capacity building training aiming at strengthening the communication function among Government Communication Officers.
The Permanent Secretary observed that it is through such platforms and consistent messaging that the tax payers will understand what their money is being used for.
In the same training, the Undersecretary for the Ministry of ICT and National Guidance Julius Nkeramihigo challenged Government Communication Officers to continuously read in order to remain intellectually upright.