The Government of Uganda (GoU) is seeking to improve the efficiency and effectiveness of its media buying and message delivery about priorities, policies, programs, projects and activities in Ministries Departments and Agencies (MDAs).
GoU would like to enlist more value from its advertising spend to ensure greater appreciation and citizen participation in its policies, programs and projects to enhance transparency and foster rapid socio-economic transformation as envisaged under the National Vision 2040 and the National Development Plan (NDPII). This is further envisaged to support service delivery through adequately and holistically informing, engaging and mobilizing them.
GoU through Ministry of ICT & National Guidance (MoICT & NG) is, therefore, seeking the services of a competent and vastly experienced, Media Agency to mobilise content, develop, place, monitor and document messages from MDAs. The specific Terms of Reference for the Media Agency being sought by the MoICT & NG include;
To download the full TOR, go to the link below