By Brandy Valentine Azeirwe
Hon Joyce Nabbosa Ssebugwawo, The Minister of State for Information, Communication Technology (ICT) together with Dr. Aminah Zawedde, Permanent Secretary, Ministry of ICT & National Guidance paid a courtesy visit to Vision Group. In attendance was, Don Wanyama, Chief Executive Officer of Vision Group, Barbra Kaija, Editor in Chief, Felix Osike, Deputy Editor in Chief, Hope Nuwagaba Head of Sales, and Claire Komakech, Business Development Officer.
The exceptional teams discussed several communication deliverables specific to government programs and projects including; the parish development model, the business process outsourcing, COVID19 vaccination campaigns, mindset change, and revival of the regional newspapers which are; Orumuri, Etop, and Rupiny.
During the visit, Dr. Zawedde encouraged Vision Group to collaborate with other Government media houses so that they can leverage on each other to thrive, improve standards of government communication and reduce working in silos but as a team. “We have to be intentional on guiding, informing, and empowering citizens through efficient communication.”, she added. She also commended Vision Group for the job well done with COVID19 control communications at the peak of the pandemic, progressive digital transformation, and upholding media quality during the 35 years of existence. “Let us continue to focus on packaging, timing, and consistency in messaging to the diverse audience,” she concluded.
Hon. Ssebugwawo thanked Vision Group for publicizing government programs, policies, and projects. She rallied the Vision Group to support community mobilization for mindset change. “Mindset change will take time; it is not easy but we will achieve it when we let go of negative energy.” Furthermore, she pledged to follow up on the revival of the regional newspapers because they are a great component of Uganda’s heritage, culture and communication.
Mr. Wanyama thanked the Ministry of ICT and National Guidance for supporting COVID19 messaging on the different Vision Group media platforms. On behalf of the Media Conglomerate, he promised continuous provision of all-around solutions for government communications needs through the vision printing and publications, six radio stations, two daily and weekend newspapers, and six television stations.
The ongoing media tours are an initiative by the Ministry of ICT & National Guidance to enhance the relationship between Government and the media.