DRAFT TERMS OF REFERENCE FOR DEVELOPING AND IMPLEMENTING THE GOVERNMENT OF UGANDA BRAND

The Ministry of ICT and National Guidance (MoICT & NG) is seeking to institute a standard brand for the Government of Uganda (GoU), encompassing Ministries, Departments and Agencies (MDAs).

 

To realise this aspiration, MoICT & NG is seeking consultancy services for developing a brand identity with the attendant features for adoption by MDAs. The new brand identity will feature in GoU communication and outreach engagements, for purposes of consistency and enhanced appeal.

 

Thus, GoU would like to streamline these and other elements to deliver a consistent, more visually appealing and compelling brand, to support its communication and public engagement initiatives. An enhanced GoU brand coupled with clear and compelling messages is envisaged to drive socio-economic development with multiple facets including tourism, investment, agri-business, innovation and industrialization.

To read the TOR, download it from the link below

TORs 4Brand Uganda FNL

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